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	<title>Digital Pop &#187; What we do</title>
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		<title>Copywriting</title>
		<link>http://www.digitalpop.co.uk/what-we-do/copy-writing/</link>
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		<pubDate>Thu, 22 Apr 2010 11:38:09 +0000</pubDate>
		<dc:creator>Sharon Colligan</dc:creator>
				<category><![CDATA[What we do]]></category>

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		<description><![CDATA[On the back of huge global demand for our web marketing magic, we have now broadened our offering with the launch of a new quality copy writing service. The economic recovery is finally here and now is the optimum time to get your message across to potential customers wherever they may be. Meanwhile as businesses [...]]]></description>
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		<title>Social Media Marketing</title>
		<link>http://www.digitalpop.co.uk/what-we-do/social-media-marketing/</link>
		<comments>http://www.digitalpop.co.uk/what-we-do/social-media-marketing/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 15:23:23 +0000</pubDate>
		<dc:creator>Sharon Colligan</dc:creator>
				<category><![CDATA[What we do]]></category>

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		<description><![CDATA[Social media networks are becoming very popular.  Over the last few years the increased usage of these online communication tools has exploded.  Technology allows us to be anywhere in the world and update our Twitter feed or upload picutres on Facebook.  There is no denying the power of these sites which enable you to create [...]]]></description>
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		<title>Banner Advertising</title>
		<link>http://www.digitalpop.co.uk/what-we-do/banner-advertising/</link>
		<comments>http://www.digitalpop.co.uk/what-we-do/banner-advertising/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 13:48:50 +0000</pubDate>
		<dc:creator>Sharon Colligan</dc:creator>
				<category><![CDATA[What we do]]></category>

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		<description><![CDATA[Banner adverts are a clear and definitive means of communicating a defined message to customers about your brand or products and services offered by your business. Digital Pop offer the design and provides full monitoring and in depth click-through reporting to accompany those advertising campaigns.]]></description>
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		<title>Online Strategy</title>
		<link>http://www.digitalpop.co.uk/what-we-do/online-strategy/</link>
		<comments>http://www.digitalpop.co.uk/what-we-do/online-strategy/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 13:09:07 +0000</pubDate>
		<dc:creator>Sharon Colligan</dc:creator>
				<category><![CDATA[What we do]]></category>

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		<description><![CDATA[Business online strategies are an integral part of its success.  More and more we are seeing the move from traditional marketing media to the use of online marketing. This switch allows a business to reach a truly global market place and gives an organisation an opportunity to develop brand awareness in areas where previous traditional [...]]]></description>
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		<title>E-Commerce</title>
		<link>http://www.digitalpop.co.uk/what-we-do/e-commerce/</link>
		<comments>http://www.digitalpop.co.uk/what-we-do/e-commerce/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 11:05:02 +0000</pubDate>
		<dc:creator>Martin Bean</dc:creator>
				<category><![CDATA[What we do]]></category>

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		<description><![CDATA[At Digital Pop we are able to provide e-commerce solutions of any size. Whether it&#8217;s a small pre-made shop that you need a new design for or integrating into your existing site, to bespoke standalone e-commerce stores with custom payment gateways, we can aid you sell your products and services online with millions of potential [...]]]></description>
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		<title>CMS: Content Management Systems</title>
		<link>http://www.digitalpop.co.uk/what-we-do/cms-content-management-system/</link>
		<comments>http://www.digitalpop.co.uk/what-we-do/cms-content-management-system/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 11:04:38 +0000</pubDate>
		<dc:creator>Martin Bean</dc:creator>
				<category><![CDATA[What we do]]></category>

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		<description><![CDATA[Having a frequently updated web site can bring many benefits to your business. For example, a regularly updated web sites gives search engines such as Google fresh content to index and thus places more emphasis on your web site in rankings, but more importantly it gives your visitors reason to return. And if no one [...]]]></description>
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		<title>SEO: Search Engine Optimisaton</title>
		<link>http://www.digitalpop.co.uk/what-we-do/seo-search-engine-optimisation/</link>
		<comments>http://www.digitalpop.co.uk/what-we-do/seo-search-engine-optimisation/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 11:03:37 +0000</pubDate>
		<dc:creator>Martin Bean</dc:creator>
				<category><![CDATA[What we do]]></category>

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		<description><![CDATA[Search Engine Optimisation, or “SEO” for short is the process of driving traffic to your site via natural listings search engine results. As a general rule the earlier your site appears in a customer&#8217;s search engine results the more likely you are to have that potential customer come to your site. Having your business reach the [...]]]></description>
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		<title>Brand Strategy</title>
		<link>http://www.digitalpop.co.uk/what-we-do/brand-strategy/</link>
		<comments>http://www.digitalpop.co.uk/what-we-do/brand-strategy/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 10:31:16 +0000</pubDate>
		<dc:creator>Martin Bean</dc:creator>
				<category><![CDATA[What we do]]></category>

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		<description><![CDATA[Having a solid brand strategy, a means of developing it within the industry.  Having a strong brand will differentiate you from your competition.  Creating a strong brand is often the most difficult segment of a marketing strategy.   It is however a vital step in ensuring your company identity is created. The Digital Pop team is [...]]]></description>
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		<title>Email Marketing</title>
		<link>http://www.digitalpop.co.uk/what-we-do/email-marketing/</link>
		<comments>http://www.digitalpop.co.uk/what-we-do/email-marketing/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 10:30:20 +0000</pubDate>
		<dc:creator>Martin Bean</dc:creator>
				<category><![CDATA[What we do]]></category>

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		<description><![CDATA[Email marketing is a direct development of the traditional direct marketing we all know and love. This new for of marketing form utilises electronic mail to effectively communicate your message to your audience, encouraging brand loyalty, driving repeat business or attracting new customers. The services we offer within the email marketing discipline include the development of an [...]]]></description>
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		<title>Internal Communications</title>
		<link>http://www.digitalpop.co.uk/what-we-do/internal-communications/</link>
		<comments>http://www.digitalpop.co.uk/what-we-do/internal-communications/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 10:26:52 +0000</pubDate>
		<dc:creator>Martin Bean</dc:creator>
				<category><![CDATA[What we do]]></category>

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		<description><![CDATA[Internal Communications refers to all communications within an organisation.  Communication to your people may take several forms including: oral or written, face to face or virtual, one-on-one or in groups.  Having an effective communication system is vital in addressing the concerns of your business as a whole. Clear and concise internal communication helps to establish [...]]]></description>
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